Keri’s beginnings in golf started at a young age under the encouragement and instruction from her grandfather and father, both members of the PGA of Canada. After a successful junior career in Southern Ontario, she went on to receive an Honours Degree in Environment and Resource Management at the University of Western Ontario as well as a Professional Golf Management Certificate at Humber College in Toronto. Keri achieved her Class A CPGA status in 2004 and became one of the only father/daughter Class A Golf Professionals in Canada. During the past 14 years as a teacher, coach and Direction of Instruction, Keri has been passionate about advancing the game of golf through quality instruction and has dedicated much of her professional career to creating exciting and fun programs for beginners, women, and juniors. She has become known for her patient manner and ability to adjust her teaching style to fit the individual needs of each student. Keri's teaching philosophy is centered around the importance of the swing fundamentals as well as designing lesson plans based on realistic and attainable goal setting. Keri is currently the assistant coach for the UBC Women's Golf team and has coached for the British Columbia Golf, and the BC Summer Games. She is also the recipient of the 2011 PGA of BC "Teacher Of The Year".
PGA of BC Professional Spotlight -- Feb. 16, 2022
Why did you become a PGA of Canada Professional?
I became a member of the PGA because I love to see students push themselves to be the best they can be at golf.
What is the most rewarding part about being a member of the PGA of BC?
I love it when a student achieves the goal they have been working towards. The look on their face at the exact moment they do something they didn't think they could is amazing.
At which golf facility did you first begin working within the industry, and who was the PGA Professional?
I turned pro in Ontario under my dad's guidance who was also a PGA member. I worked for him at his Teaching and Fitting Centre as well as at Kingsville Golf & Country Club.
Who has influenced your career the most, and how?
I have been lucky to have many mentors in my career, including Doug Hastie, Chris MacDonald, Brian Coe, Jamie Baxter, Courtney Campbell, but my dad taught me what it means to be a professional who lived according to his values. He was the perfect blend of old school and respectful disrupter and always pushed to try new things. He taught me so much about how to be authentically me.
What career path led you to where you are today?
I've worked as a range picker, club cleaner, outside services, Golf Shop attendant, Assistant Pro... I've tried it all but teaching and coaching is where my heart lies.
Which significant accomplishments are you most proud of?
Outside of my two awards from the PGA of BC, my biggest achievement was walking my last UBC women's player in on the 18th hole at NAIA Nationals in Oklahoma City as we won the team title. Seeing the team behind the green as Kate Johnson dunked it from 100 yards for birdie was unreal. I still get goosebumps thinking about that day.
If you had to share one piece of advice with a new member of our Association, what would it be?
Be unapologetically yourself. This industry needs people who are authentic to who they are.
What is your most cherished golf memory?
My most cherished memory in golf isn't one, but a collection of many because for me it been about the amazing people this sport has brought me. I have made connections and friendship that will last a lifetime.
What is your favourite golf course in British Columbia, and why?
Sagebrush, hands down! It will take you on an emotional rollercoaster where you will experience every feeling you've ever had in golf. It will force you into submission until you finally accept this golf course was built on the land that asks you to adjust how you think golf should be played, not the other way around. I love that golf course!
What is a common misconception that golfers make about what your job entails?
That I get to play a lot of golf. I do make it a priority to play, but not as much as I'd like.
What is an interesting fact about yourself that doesn't involve golf?
I started out as a high level gymnastic coach before I transitioned to golf.