July 19, 2024
RICHMOND, BC (PGA of BC) - The PGA of BC is thrilled to release the first standings update for the new Replay Golf Supplies Trophy Community Engagement Program, recognizing outstanding professionals who prioritize community involvement, public volunteerism and charitable efforts. This initiative rewards active involvement in key community events like the Golfathon for ALS, Canucks Junior Golf Week, and Women's Golf Week, with points awarded for promoting, participating in, and fundraising for these and other community initiatives. Crucially, the program places a strong emphasis on the use of social media as a powerful tool for professionals to positively promote the PGA of BC, including educational events and tournaments. This strategy aims to increase the Association's visibility and accessibility, making it more public-facing and enhancing reputation and brand growth.
Leading the standings, Ryan Tofani (Chilliwack Golf Club) has earned 21 total points through his dedication to Association initiatives like the Golfathon for ALS and Women’s Golf Week, as well as his consistent promotion of these initiatives and PGA of BC tournaments via his social media. Derek Orr (Iron & Wood Simulators) currently lies in second place with 16 points, while Cindy Soukoroff (St. Eugene Golf Resort & Casino) is third with 14 points this season.
Please click here to view the full standings.
Information on the Community Engagement Program, including a detailed breakdown of points allocation, is available HERE. We strongly encourage members to familiarize themselves with this information. Information on Social Media Best Practices for points accumulation is available HERE.
To earn points, professionals can participate in the Association’s community initiatives. Thus far, points have been added for participation in Women’s Golf Week events and the Golfathon for ALS. If your club hosted a Women’s Golf Week event but you did not receive points under the Community Golf Initiatives standings, please fill out the Community Engagement Program Points Requisition Form. Similarly, if you participated in the Golfathon for ALS but did not receive points under the Community Golf Initiatives standings, please fill out the Points Requisition Form. Our latest community initiative, Canucks Junior Golf Week, is ongoing. Points for participation in this initiative will be added following the conclusion of the 2024 program and included in the next standings update.
Social media engagement and promotion of the Association and its initiatives, events and tournaments is a key driver of points accumulation. We kindly request that you make sure to tag the Association’s social media account in all posts, as well as include the relevant hashtags outlined in the Social Media Best Practices package (available at the link above), such as #PGABCplays and #PGABCcares. This will ensure that we can track each post. For those members whose Instagram accounts are private, we advise you that Instagram restricts our ability to track each of your posts through a hashtag search. For the purposes of the Community Engagement Program, we recommend setting your account privacy settings to Public, but understand if this is not possible.
Coverage of our members in traditional media such as newspapers also contributes to the accumulation of Community Engagement Program points. If you have been featured in traditional media for PGA of BC-relevant purposes, such as participation in an initiative or a tournament, please fill out the Points Requisition Form with supporting documentation.
Finally, non-golf industry volunteerism and fundraising can also count towards your point totals. Please ensure you fill out the Points Requisition Form with details of your volunteerism and/or fundraising for those points to be awarded.
As this program is newly introduced, we understand that you may have earned points that are not yet tallied in the official standings. If you believe you have earned points that have not been added to the standings, please ensure you fill out the Points Requisition Form with all supporting documentation. For all questions and concerns, please reach out to Communications & Marketing Manager Graham Abraham at graham@pgabc.org.
The PGA of BC extends our gratitude to Replay Golf Supplies and owner Lee Burgham for their generous support of the Community Engagement Program.