PREVIEW: Spring Education Seminar presented by Honma Golf

Tristan Mullally, head coach of Golf Canada's national women's amateur team, leads off an esteemed lineup of speakers at the PGA of BC Spring Education Seminar presented by Honma Golf, running Feb. 20-21 at Beach Grove Golf Club.  photo via tmullallygolf.com

 

FEBRUARY 16, 2017

RICHMOND, B.C. (PGA of British Columbia) -- When golfers around the province hope to grasp the finer points of the game or to get the most out of their golf experience, they turn to PGA of British Columbia Professionals.

Knowing that our members are regarded as experts in their field as teachers, club managers and promoters of the sport, it’s crucial they continue honing their craft by learning directly from other industry leaders, and applying the acquired knowledge to the benefit of patrons.

That’s why next week’s PGA of BC Spring Education Seminar presented by Honma Golf has once again assembled an impressive and inspiring lineup of speakers who will present on a variety of essential topics over two days at Tsawwassen’s Beach Grove Golf Club.

“Professional development is an important aspect of ensuring our member Professionals are ahead of the curve in serving British Columbian golfers,” said Donald Miyazaki, PGA of BC Executive Director.

“We are thrilled to welcome a diverse and knowledgeable array of guest presenters for our Spring Education Seminar. Their expertise will be extremely valuable to our members and, in turn, players across the province.”

More than 120 confirmed attendees will hear from eight esteemed speakers during the seminar, each specializing in an area of interest to our Professionals, ranging from instruction and performance to marketing and facility management.

The presentations on both mornings will be dedicated to instruction. The event will hit the ground running with Tristan Mullally, head coach of Golf Canada’s national women’s amateur team, on Monday. The award-winning coach will be using Canadian star Brooke Henderson as a case study as he shares his perspective on how to get the most out of a player’s game.

Tuesday morning will feature the Curious Coaches: Corey Lundberg, COO and high performance coach at Altus Performance in Dallas, and Matt Wilson, director of instruction at La Rinconada Country Club in Los Gatos, Calif. The duo will illustrate how to tailor lessons for a client’s needs most effectively, as well as how to make those lessons have a lasting impact.

The afternoon sessions will cover several relevant areas. On Monday, James Grass, director of brand experience and marketing at The Vancouver Club, will discuss his success growing his establishment’s membership base by drawing on a younger demographic.

He will be followed by Nick Mueller, director of golf performance at Innovative Fitness in White Rock, who will explore the importance of mobility and flexibility in a golf swing.

Also Monday, Nordstrom Vancouver general manager Chris Wanlass will recount his impressive 25-year career with the retailer, including opening Nordstrom’s first flagship location outside of the United States at Pacific Centre.

Acclaimed golf journalist Robert Thompson, who is also editorial director and managing partner of Matchplay Golf Marketing, opens the schedule on Tuesday afternoon with a session focused on strategies to help the industry embrace the digital age.

Our final presenter, Fairmont Jasper Park Lodge director of human resources Jennifer Melanson, will touch on the importance of creating a culture of excellent customer service amongst your staff.

See our event page for more detailed information about each speaker and a full seminar itinerary.

Those planning to attend are reminded that the dress code for the Spring Education Seminar will be Business Formal. Click here for a description of acceptable attire.

The PGA of BC’s Annual General Meeting will take place on Monday following the completion of the day’s scheduled presentations. 

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For more information, please contact: 

Eric MacKenzie, PGA of BC Communications & Marketing Manager

604-303-6766

eric@pgabc.org

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