April 3, 2024

With the introduction of our new Community Engagement Program for the 2024 season, the Association is pleased to share social media best practices to ensure recognition of members’ social media engagement and help them earn Community Engagement Program points.

Social Media Best Practices

Updated and New Points Races Explainer

Launching in 2024, the PGA of BC’s Community Engagement Program aims to recognize golf professionals across British Columbia who prioritize community involvement, public volunteerism, and other charitable efforts. This initiative rewards active involvement in key community events like the Golfathon for ALS, Junior Golf Week and Women’s Golf Week, with points awarded for promoting, participating in, and fundraising for these and other community initiatives.

The program also values broader community involvement, such as volunteer work, engagement in other sports, and various fundraising activities, recognizing the diverse contributions of golf professionals beyond the course.

Crucially, the program places a strong emphasis on the use of social media as a powerful tool for professionals to positively promote the PGA of BC, including education events and tournaments. This strategy aims to increase the Association’s visibility and accessibility, making it more public-facing and enhancing reputation and brand growth.

PGA of BC members are encouraged to utilize their social media platforms to enhance the Association’s visibility by posting and engaging with PGA of BC content. For their social media activity to be recorded for points race purposes, members are encouraged to use three new hashtags to promote the PGA of BC. #PGABCplays can be used for any content related to the Association’s tournaments and other competitive events; #PGABClearns is intended for use when posting about the Association’s various education initiatives; and #PGABCcares is designed for any posts related to PGA of BC community initiatives such as the Golfathon for ALS, Women’s Golf Week and Canucks Junior Golf Week, as well as other examples of volunteerism and charitable activities.

A full breakdown of the Association’s best social media practices for engaging with the PGA of BC is available at the link above. This includes information on the Association’s Social Media Policy, a summary of how points are distributed in relation to social media engagement and promotion, and several key tips for how best to engage with and promote the PGA of BC via social media. The social media best practices also include a list of recommended event-specific hashtags.

For more information, please contact Executive Director Mark Strong at mark@pgabc.org.