2019 Education Series #1 presented by Foresight Sports Canada

Monday, January 21, 2019
Entry Form URL: 

Presented By:


Richmond Country Club
9100 Steveston Hwy
Richmond, BC V7A 1M5

Registration Fee:

PGA OF BC Members: $39.00 + GST
NON-Members: $69.00* + GST *Please note that all Guests must be sponsored by a Class "A" PGA of BC Member in order to attend.

CLICK HERE to register

Registration Deadline:

Thursday, January 11 (4:00 p.m. PT)

Available PDP Points:

4 Points for in-region members
6 points for out-of-region members

Dress Code:

Golf Casual


9:30 a.m.: Registration Opens
10:00 a.m. - 11:00 a.m.: NICK MUELLER; Director of Golf Performance, Innovative Fitness
11:00 a.m. - 12:00 p.m.: MARK STRONG; Executive Professional, Richmond Country Club & JARED SIMINOFF; Class "A" Professional, Point Grey Golf & Country Club 
12:00 p.m. - 1:00 p.m.: Lunch Served
1:00 p.m. - 2:00 p.m.: CYRUS JANSSEN; PGA of America

**Order of speakers subject to change


  1. NICK MUELLER, Director of Golf Performance, Innovative Fitness

Topic: "Friend or Foe?": Perceptions in the Golf Fitness Industry

  • Examining common trends, beliefs and myths surrounding the golf fitness industry, as well as what to look for in a golf fitness professional to better your academy and students


    1.  MARK STRONG; Executive Professional, Richmond Country Club, & 
      JARED SIMINOFF; Class "A" Professional, Point Grey Golf & Country Club

    Topic: By the Numbers: Data-driven storytelling

    This presentation will explore how data can be used to provide proper analysis in everyday situations faced by Golf Professionals. Additionally, with the help of the PGA of BC and British Columbia Golf, Mark and Jared have explored the USGA course-rating system using a study of scores from the PGA of BC, Assistants' and Club Professional championships. We are looking for deeper understanding of how physical course features actually affect scoring tendencies and how physical changes to your own course can affect golfers.


    1. CYRUS JANSSEN; PGA of America

    Topic: Marketing your facility to Chinese golfers

    British Columbia has seen an incredible amount of Chinese immigration over the last 30 years. As China’s economy continues to thrive, more and more Chinese golfers will continue to come to the province. Cyrus, who spent 10 years living in China as served as Head Professional at Sheshan Golf Club, will discuss how your golf facility can financially benefit from this trend by employing several marketing tactics that will help attract and keep Chinese clients at your facility. His presentation will touch on:

    • The status of golf in China
    • Why Chinese love British Columbia
    • The basics of Chinese golf culture
    • How to market your programs to Chinese clients
    • How to build and promote Chinese cultural events
    • How to establish your brand on Chinese social media (without speaking Chinese)
    • Attracting Chinese clients by using Union Pay (The No. 1 Chinese payment system)
    • Expert tips and case studies

    1. Mark Strong, Richmond Country Club
    2. Jared Siminoff, Point Grey Golf & Country Club
    3. Shingo Akizuki, Mayfair Lakes Golf & Country Club