Presented By:
Address:
Richmond Country Club
9100 Steveston Hwy
Richmond, BC V7A 1M5
Registration Fee:
PGA OF BC Members: $39.00 + GST
NON-Members: $69.00* + GST *Please note that all Guests must be sponsored by a Class "A" PGA of BC Member in order to attend.
Registration Deadline:
Registration closed
Available PDP Points:
4 Points for in-region members
6 points for out-of-region members
Dress Code:
Golf Casual
Itinerary:
9:30 a.m.: Registration Opens
10:00 a.m. - 11:00 a.m.: NICK MUELLER; Director of Golf Performance, Innovative Fitness
11:00 a.m. - 12:00 p.m.: MARK STRONG; Executive Professional, Richmond Country Club & JARED SIMINOFF; Class "A" Professional, Point Grey Golf & Country Club
12:00 p.m. - 1:00 p.m.: Lunch Served
1:00 p.m. - 2:00 p.m.: CYRUS JANSSEN; PGA of America
**Order of speakers subject to change
SPEAKER LINE-UP:
- NICK MUELLER, Director of Golf Performance, Innovative Fitness
Topic: "Friend or Foe?": Perceptions in the Golf Fitness Industry
- Examining common trends, beliefs and myths surrounding the golf fitness industry, as well as what to look for in a golf fitness professional to better your academy and students
- MARK STRONG; Executive Professional, Richmond Country Club, &
JARED SIMINOFF; Class "A" Professional, Point Grey Golf & Country Club
Topic: By the Numbers: Data-driven storytelling
This presentation will explore how data can be used to provide proper analysis in everyday situations faced by Golf Professionals. Additionally, with the help of the PGA of BC and British Columbia Golf, Mark and Jared have explored the USGA course-rating system using a study of scores from the PGA of BC, Assistants' and Club Professional championships. We are looking for deeper understanding of how physical course features actually affect scoring tendencies and how physical changes to your own course can affect golfers.
- CYRUS JANSSEN; PGA of America
Topic: Marketing your facility to Chinese golfers
British Columbia has seen an incredible amount of Chinese immigration over the last 30 years. As China’s economy continues to thrive, more and more Chinese golfers will continue to come to the province. Cyrus, who spent 10 years living in China as served as Head Professional at Sheshan Golf Club, will discuss how your golf facility can financially benefit from this trend by employing several marketing tactics that will help attract and keep Chinese clients at your facility. His presentation will touch on:
- The status of golf in China
- Why Chinese love British Columbia
- The basics of Chinese golf culture
- How to market your programs to Chinese clients
- How to build and promote Chinese cultural events
- How to establish your brand on Chinese social media (without speaking Chinese)
- Attracting Chinese clients by using Union Pay (The No. 1 Chinese payment system)
- Expert tips and case studies
CONFIRMED ATTENDEES
- Mark Strong, Richmond Country Club
- Jared Siminoff, Point Grey Golf & Country Club
- Cyrus Janssen, PGA of America
- Shingo Akizuki, Mayfair Lakes Golf & Country Club
- Chris Webster, Furry Creek Golf & Country Club
- Brad Woods, Furry Creek Golf & Country Club
- Norman Baufeld, GolfTEC Vancouver
- Gord Mink, Hi-Knoll Driving Range
- Ryan MacKenzie, Unaffiliated
- Drew Scollon, Point Grey Golf & Country Club
- Bradford Walterhouse, Unaffiliated
- Ashley Zibrik, Shaughnessy Golf & Country Club
- Graham Ogden, Richmond Country Club
- Mike Cyndroski, Richmond Country Club
- Dan Yoon, Richmond Country Club
- Steven Liddicoat, University Golf Club
- Leila Harman, Morgan Creek Golf Course
- Luke Bogdan, Ledgeview Golf Club
- Caliean Hourigan, Bear Mountain Resort Community
- Bryn Parry, Point Grey Golf & Country Club
- Darcy Dhillon, Acushnet Canada
- Tyler McKay, British Columbia Golf
- Derek Whipple, Acushnet Canada
- Colin Bykowski, Pacific Golf Academy
- Doug Hastie, Olympic View Golf Club
- Nicasio Amoranto, GolfTEC Vancouver
- Jeff Johnson, Modern Golf
- Clark MacPherson, Point Grey Golf & Country Club
- Mason Lafrance, Fraserview Golf Club
- Justin Min, University Golf Club
- Padraic O'Rourke, The Fairmont Chateau Whistler Golf Club
- Danny Long, Tsawwassen Springs
- Andy Garcia, Tsawwassen Springs
- Matthew Steger, Tsawwassen Springs
- Matt Cella, Rob Houlding Golf Academy
- Dave Zibrik, Point Grey Golf & Country Club
- Stephanie Wong, Point Grey Golf & Country Club
- Scott Cameron, The Redwoods Golf Course
- Brad Liptrot, Olympic View Golf Club
- Lee JH Lee, GolfTec Richmond
- Philip Jonas, Philip Jonas Golf Academy
- Patty Jonas, Philip Jonas Golf Academy
- Michael Grabowski, The Vancouver Golf Club
- Patrick Lago, Westwood Plateau Golf Academy
- Luke McKensie, Eaglequest Golf
- Matt Palsenbarg, The Tour Lab @ Northview
- Lindsay Manion, The Tour Lab @ Northview
- Larry Park, Seymour Creek Golf Centre
- Wes Doka, Pitt Meadows Golf Club
- Dakota Chase, GolfTEC Richmond
- Larry Wassill, Unafiliated
- Dean Kuntz, The Vancouver Golf Club
- Earl Francis, Life Professional
- Cory Renfrew, The University of British Columbia
- Don Brett-Davies, GolfTEC North Vancouver
- John Vu, Quilchena Golf & Country Club
- Kat Kennedy, Point Grey Golf and Country Club
- Will Norton, PXG
- Todd Kuspira, Marine Drive Golf Club
- Tim Wilson, Shaughnessy Golf & Country Club
- John Randle, Premier Royal Sports