James Cronk is a business leader with over 20 years experience in leading teams and accomplishing objectives through creativity, passion and fun. His success as a manager and leader is evident in the recognitions bestowed upon himself and his teams; three times (and in two different industries) his organization and team has been recognized as one of the Top Ten employers in British Columbia, and the readers of Golf Digest, the golf industries foremost authority, recognized his facility as having the 5th Best Customer Service in North America. Among his personal recognitions; one of Vancouver’s ‘Top 40 Business Persons under 40’ and one of The Globe & Mail’s ‘most influential people in golf in Canada’. As former Managing Director for PLAY GOLF, an initiative to grow the game of golf in Canada, James was responsible for drafting the PLAY GOLF Strategic Plan and met with thousands of stakeholders across Canada to learn their best practices for growing the game. Over the past ten years James has shared his systems for golf business success with hundreds of clubs and organizations across North America. He has been a presenting speaker at annual industry events such as GOLF 20/20, Asia Pacific Golf Summit, the European Golf Course Owners Association, and each of the past ten annual conferences for NGCOA Canada. His company, CRONK GROUP, assists clubs and organizations in growing their business. He remains passionately committed to innovative thinking and to implementing systems that ensure long-term business success.